Homophony notwithstanding, Assid has nothing to do with lysergic acid diethylamide, also known as LSD, also known as acid (this ain’t Silk Road after all). Looking at Assid clothing, you’d be forgiven to think so, however, ‘cause it’s pretty trippy. But first things first: the London-based brand was founded by industry veterans who previously worked with Palace, Thames, and Carhartt WIP. It has become a wildly popular streetwear brand ever since: Assid t-shirts, hoodies, and accessories are incredibly sought-after.
Assid: Clothing that makes fun of your favorite things
Turns out the guys behind Assid are not only experienced Creative Directors, but also amateur comedians: Assid is the kind of brand that doesn’t take itself seriously (or anything, for that matter). In addition, it frequently makes use of pop culture iconography and satirizing other brands. From music to celebrities, from naked bodies to religious imagery: Assid doesn’t give a fuck whose feet they’re stepping on.Behind the brand’s core aesthetic stands the assumption that only sarcasm can save you from becoming insane in this world (also, expect wordplays with lots of ASS). Ass a result, Assid clothing is not for the faint of heart, that’s for sure, and if you’re self-conscious about how your clothing is perceived by others, you best stay away from Assid altogether. Assid t-shirts, crewnecks, and hoodies are but a canvas for zany, hilarious graphics that’ll turn heads anywhere you go.
Where can I buy Assid online?
If you fancy yourself bold enough to meet Assid’s demand for self-confidence, you will find that Assid clothing is only available in select shops around the globe. Of course, we at Bonkers aren’t humorless pricks either, so adding Assid to our brand roster was a no-brainer. Feel free to browse through our online shop or visit us at our store in Frankfurt for your next Assid fix.